In summary, the main difference between White Label vs. Private Label is that White Label products or services are generic and sold by multiple companies under different brand names, while Private Label products or services are customized and sold exclusively by one company under its own brand name.
White Label
White Label refers to a product or service that is manufactured or provided by one company and then rebranded and sold by another company under its own brand name. The product or service is typically generic and does not carry the branding or logo of the original manufacturer. The company that purchases and rebrands the product or service is responsible for marketing, sales, and customer support. White Label products or services are often used by companies to expand their product offerings without having to invest in manufacturing or development.
Private Label
Private Label, on the other hand, refers to a product or service that is manufactured or provided by one company exclusively for another company, which then sells it under its own brand name. Unlike White Label, Private Label products or services are typically customized or tailored to meet the specific requirements of the company that owns the brand. This may include unique packaging, design, features, or specifications. The company that owns the brand is responsible for marketing, sales, and customer support and has exclusive rights to sell the product or service under its brand.
